Business Spotlight: Kingsville Brand
Meet the patent pending body suit style western shirt designed exclusively for cowgirls. Kingsville Brand is revolutionizing women’s western wear.
Imagine riding in a shirt that doesn’t come untucked, doesn’t pull at the bust, never needs ironing, or a trip to the dry cleaners. Kingsville Brand has mastered all that and more in their signature Kingsville Classic shirt.
“While at a race in 2018, there were a few shirt mishaps I had witnessed, some coming untucked in the back creating unpleasant pictures or a distraction. There were shirts that got hooked on the saddle horn causing a wreck or loosing time in a run. And mainly it was the showing off body parts you don't want to show off…I need to invent a comfortable body suit that has the same classic traditional rodeo look.” Owner MacKenzie King knew there had to be a better option for rodeo & western riding shirts. She wanted to create something more convenient and comfortable for the modern day cowgirl. That’s why she started Kingsville Brand. But that’s just the beginning of the story…
After doctors telling MacKenzie she couldn’t ride again after being diagnosed with a blood disease called Factor Five Leiden and also May-Thurner Syndrome, she wanted to remain connected to the sport she loves. She decided to take the leap of faith and venture into the world of western fashion to tackle her goal.
“I started doodling over the winter to see if I could come up with some solutions to the problems like how hot and stiff traditional shirts are, how tight through the arms and shoulders they can be for broader girls (like myself) and many others. I asked a handy seamstress friend of mine to help piece some bottoms to some shirts and that got me an idea of how the process was gonna go and then I found a Product designer/developer and we were able to figure out the fit, pattern and material to use to keep things comfortable as a body suit while in the saddle.” she said.
As for the fabric and the look, “We found that the double brushed poly material for the body was so comfortable, it was breathable and moisture wicking and something new to the rodeo world. But I wanted to keep the look of traditional rodeo shirt so I kept the trim, collar and cuffs the same material so it can be ironed and starched and keep the same classy traditional rodeo look, but be much more functional and comfortable.” Rodeo moms, she has you covered too, with options for kids.
Life is really busy for the Kings, with multiple businesses to run and raising two daughters, they still find ways to spend quality time together. Mackenzie is really proud of the fact that she now has a patent pending on the design and structure of their shirt. It’s the only one of its kind. She also is proud to give back to her community by donating shirts to kids interested in rodeo, and supporting the I’m Stronger project.
To shop and learn more about the Kingsville Brand visit their website here.
