For the Skaters, Surfers, & Cowboys

Photo from @cowboyfresh on instagram

Western style has no limits. There are many styles under what is considered “western” or “cowboy”. Austin Whitmore, owner, and creator of Cowboy Fresh started his own company for this reason. Cowboy Fresh is a western apparel company with a surfer and skater twist. Founded in Salinas, California this company has grown globally due to its values and the community it has created. 

The idea of Cowboy fresh started in 2010. While traveling from rodeo to rodeo, Whitmore noticed that he and other bull riders had a unique style. They paired their surf brand shirts with Wrangler jeans, and skate sneakers and topped off the outfit with a cowboy hat. They had a unique style and could not find a brand to represent it. In 2015 Cowboy Fresh officially started.

Photo taken by Courtney Judd (@falconcreative_ on instagram)

One can find Cowboy Fresh at numerous rodeos throughout California and Nevada, or you can shop directly on their website. There's so much to choose from including comfortable hoodies, snapback hats, pendants, and much more! Cowboy Fresh is “Western Style with a West Coast Twist”. Whitmore stated that Cowboy fresh has brought him some of the best experiences. He has had the chance to travel rodeos as a business owner and has met many great people along the way. To keep up with Cowboy Fresh check them out on Instagram, Facebook, and TikTok.

By Jacqueline