Are you posting the right content on social media?
So many businesses miss the mark on social media and end up posting unknowingly spammy, salesy, and (gasp) boring content. Could this be you? Don’t feel defeated, we’re here to help and we’ve got answers!
Great social content will inspire action, whether it’s a like, comment, view, share, or some other call to action. Ok fine, but what exactly is “great” content? We’re glad you asked! We’ve got a list of content categories that each post should fall under. Yes, every time you post you should be asking yourself, “Does this post fall under one of the five content categories?”
Entertaining
Inspirational
Instructional
Educational
Motivational
If the post falls into one of these categories, then great! You’re on track to improve your engagement and following. If not, it’s time to reevaluate how you can modify your content to fit into one of the 5 categories. Happy posting!
